2026 - New York

A powerful elevator pitch is the foundation of a strong personal and professional brand. In this engaging session, Michelle Vernuccio shares how to craft a confident, memorable introduction that sparks meaningful conversations, builds credibility, and creates new business opportunities. Attendees will learn how to communicate their value with clarity, stand out in any room, and turn everyday introductions into lasting professional connections.

Amazon just became AI-first on both sides of the checkout. Alexa for Shopping now mediates discovery, and Sponsored Prompts are billing your ads for AI conversations. In this session, Larisa Herbai unpacks the AI-Native PPC Stack — three Claude Skills that diagnose your listing through Alexa's eyes, audit prompts eating your margin, and automate weekly account reviews. Leave with copy-paste prompts, a scoring framework, and next Monday's playbook.

Every purchase sets off a chain of experiences that can delight — or destroy — customer loyalty. This seminar examines the five pivotal moments across the purchase and post-purchase journey where operations and logistics missteps silently erode your brand. Learn how to identify the vulnerabilities, close the gaps, and turn your supply chain into a competitive advantage. 

Discover how private label cleaning chemicals can unlock higher margins, recurring revenue, and stronger customer loyalty. Learn practical ways to create customer stickiness, bundle offerings, and stand out by competing on value—not price.

Featuring insights from Ed Jacob of MISCO Products, this session shows how to build a private brand that drives sales, strengthens your market position, and helps future-proof your business with actionable, real-world strategies.

In this session you will learn how to leverage new technologies in the direct mail space to not only increase traffic to your site, but significantly increase your conversion rates. 

I will cover the breadth of data associated with postal addresses, how to write copy that gets results and then how to combine direct mail with digital marketing to take your marketing to the next level.

You will walk away with information you can use immediately to start increasing your sales.

Delivery format is now a core driver of both product efficacy and commercial success. This session breaks down the leading form factors shaping the wellness market, how delivery technology improves bioavailability and stability, and how to design products for the channel they sell in, whether retail, Amazon, TikTok Shop, or direct-to-consumer. Attendees leave with a practical framework for matching format to ingredient, audience, and channel.