Alex Avetian is the Co-Founder of oloround, a logistics-as-a-service company rethinking fulfillment, delivery, and returns for e-commerce brands through a hyperlocal gig-economy model. With 13+ years in startups and SaaS including 7 years specializing in logistics - Alex has led teams building warehouse automation, route optimization, and post-purchase customer experiences. Her expertise spans backend architecture to last-mile delivery networks, giving her a unique perspective on how technology and logistics shape brand perception. At Oloround, Alex is focused on helping brands compete with Amazon-level expectations by turning logistics into a loyalty-driving part of the customer journey.