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The AI-Native PPC Stack: How Claude Skills Are Transforming Amazon Ad Management
Amazon just became AI-first on both sides of the checkout. Alexa for Shopping now mediates discovery, and Sponsored Prompts are billing your ads for AI conversations. In this session, Larisa Herbai unpacks the AI-Native PPC Stack — three Claude Skills that diagnose your listing through Alexa's eyes, audit prompts eating your margin, and automate weekly account reviews. Leave with copy-paste prompts, a scoring framework, and next Monday's playbook.
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