From Influence to Intelligence: How Creators Are Reshaping Brand Growth

Oct 01, 2026
White & Private Label Keynote Theater
From Influence to Intelligence explores how creators are evolving from awareness drivers into strategic growth partners. This session will examine how creator content, commerce performance, and consumer feedback can inform product strategy, creative development, trial, measurement, and future category bets — helping brands turn creator partnerships into a real-time engine for consumer insight and business growth.
Speakers
Brett Richardson
Brett Richardson, Director, E-Commerce Growth & Marketing Analytics - Bragg Live Food Products