2026 - New York

Choosing how a product is delivered is now one of the most important decisions a wellness brand makes, yet it is often treated as an afterthought late in development. This educational session examines how delivery format shapes consumer experience, efficacy, compliance, and commercial performance across today's leading form factors, including gummies, capsules, tablets, powders, liquids and shots, soft chews, and stick packs. Max Ciavola will walk through how to match a form factor to a target ingredient and audience, and how modern delivery technology can improve bioavailability, flavor masking, water dispersibility, and shelf stability. The session goes a step further to cover how products should be designed for the channel they sell in, with the format, dosing, and packaging trade-offs that separate a winning product on a retail shelf from one built for Amazon, TikTok Shop, or direct-to-consumer. Attendees will gain a practical framework for evaluating format trade-offs, avoiding common formulation pitfalls, and using delivery innovation to differentiate a product both in a crowded market and in the channel where it competes. The session closes with time for questions and discussion.