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Nandini Nandakumar

Nandini Nandakumar

Global Marketing Director Smirnoff, Diageo

Nandini Nandakumar is a global marketing leader with 12+ years of experience building some of the world's most iconic consumer brands across North America, Europe, and Asia. As Global Marketing Director for Smirnoff at Diageo — the world's #1 spirits brand with a $4B portfolio spanning 150+ markets — she leads the strategy, creative vision, and go-to-market architecture that keeps one of the most recognisable names in beverage alcohol culturally relevant and commercially growing.

Her expertise sits at the intersection of brand-building and modern marketing practice — from launching Smirnoff's first-ever global campaign and pioneering creator-economy content strategies, to delivering 584 campaign assets for $500K through agile production innovation spotlighted in Diageo's Annual Report. She has a proven record of turning brands around at scale, including the highest market share gain for McDowell's No.1 in 13 years in India and a full brand renovation that drove 12% top-line growth in Ireland.

Nandini is an American Marketing Association 4 Under 40 Emerging Leader, a LinkedIn Top Voice in Brand Management, and a Council Member of the Marketing Society of Ireland. She brings to every stage a practitioner's perspective on the shifts redefining marketing — from the creator economy and Gen Z brand-building to the future of creative efficiency and global brand architecture.