How AI Is Reshaping White & Private Label in 2026 and the Playbook Every Brand Builder Needs Now
AI has collapsed every advantage private label brands used to fight for — speed, scale, personalization, even barrier to entry. What's left to compete on? This keynote unpacks why brand identity is now the only defensible moat, using real case studies (Target, Olipop, Native, Topicals) and data from PLMA, Harvard Business School, and Klaviyo to show exactly how to build a brand AI can't commoditize.