Nour Semaan is a Marketing Automation Manager at Holt Renfrew and a digital marketing professor, specializing in CRM, lifecycle marketing, and customer retention within the luxury retail space. With a strong background in data-driven strategy, she leads the development of high-impact customer journeys across email and SMS, driving measurable growth in engagement and revenue. Nour brings a refined perspective on how luxury brands can build meaningful, long-term relationships with their clients through personalization, behavioral insights, and elevated customer experiences.