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White Label VS Private Label


You will have heard about the phenomenal growth in “white label” and “private label” sectors. While both forms of branding could be considered similar to some extent, some people do wrongly use the terms ‘private label’ and ‘white label’ interchangeably. However, the terms are not synonyms and there are clear differences between them.

To start with, differentiating between the two terms is certainly essential for anyone looking to get involved in this trendy and lucrative business…

White Label involves taking someone else’s product and putting your name on it. You are directly selling a product that is developed, controlled and serviced by someone else.  The product/service is produced by one company and a different company (the marketers) brand the product to make it appear as if they created it.

Private Label is when you contract with a manufacturer to produce a product to your specifications. This results in the highest possible profit margin, because you are only paying someone else for manufacturing.

Most common products on white label and private label



  • Beauty Products

  • Health Supplements

  • Muscle Powder

  • Oils

  • Anti Aging Products

  • Baby Products

  • Cleaning Products

  • Electronics Software

  • Financial Products

  • Pet Products

  • Vaping Liquids

  • Sportswear

  • Toys & Gifts

  • Homeware Products

  • Food Products

  • Innovative New Products

  • Kitchenware

  • Packaging

  • Solutions Branding & Marketing

  • Expertise

  • Finance

  • Drop Shipping

  • International Logistics

  • Delivery Companies

  • Sales Strategy

  • Software Web Solutions

  • App Design

  • Data Management Solutions

  • Market Intelligence


But where can I find manufactures I can trust?..

Your manufacturer is going to be an integral part of your business, so finding the right supplier is absolutely crucial. There are two simple options here:

1. Do it the long way…


You can begin researching over 100’s of suppliers one by one, compare them, analyze prices, understand manufacturing structure, how do they operate, who’s the best match for me, however this is likely to take months of your valuable time trying to kick start your business.

2. Attend the White Label Expo


The good news is that if you’re an individual seeking to start a business or to get ahead of your competition, there is an easier, more time effective way! You simply need to be attend the White Label World Expo, visit our website to get more information. You will have access to:


  • Expert Keynote speakers from the white label and private label world- get free advice from the thought leaders who have been there and done that so you don’t have to make the same mistakes

  • Network with over 10,000 like-minded professionals, share successes, failures, and contacts!

  • Attend masterclasses- 1-2-1 advice on how to utilize all the latest technologies and services available

  • Meet over 350 suppliers, all under one roof, in just two days

  • Discover new trends

  • ACCESS ALL OF THIS FOR FREE!

  • Get your business starting in just 2 days!


Please visit our website to get more information on attending the White Label World Expo on February 26-27, 2020 at The Las Vegas Convention Center.


For White Label Expo Las Vegas sponsorship and exhibiting opportunities, please contact the Event Director Mark Johnson on Mark.Johnson@prysmgroup.com or 702.707.7627 - extension 6001.