Location pin
LAS VEGAS | 3 & 4 MAY 2023 SOUTH HALL LVCC USA
NEW YORK | 29 & 30 SEPT 2022 JAVITS CENTER
EUROPE | 12 & 13 OCT 2022 MESSE FRANKFURT
UNITED KINGDOM | 28 FEB & 1 MAR 2023 ExCeL LONDON
The White Label World Expo USA logo

Keynote Theater 1

The KeyNote Theaters at The White Label World Expo are at the heart of the event. With the Keynote Speaker topics being tailored by industry leaders at the forefront of ecommerce and product branding, all visitors who attend a Keynote Seminar will expect to discover some of the latest trends, insights, and expertise in their profession.

Expect to see plenty of visitor recordings and selfies, online press and blogger coverage, as well as numerous photos, announcements and posts regarding the Keynote Theater lineup.

  • Wednesday
  • Thursday
    • Jenna Lieber: Speaking in the Keynote Theater 1

      11.00 - 11.30

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      11.00 - 11.30

      Jenna Lieber - TurnKey Product Management

      5 Steps to Sell 8 Figures on Amazon

      During this seminar, we will go through the 5 proven steps to growing your business to sell 8 figures on Amazon. These steps have been put to the test by our team who manages a ton of clients in a wide variety of different product categories. These steps will be your go to blue print to growing your Amazon business to new heights.


      Brian Martinez: Speaking in the Keynote Theater 1

      11.45 - 12.15

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      11.45 - 12.15

      Brian Martinez - Channel Key

      Amazon Ads: Cracking the Code to Effective Campaign Strategies

      Join Channel Key’s Brian Martinez as he discusses his proven method of building a best-in-class Amazon Ads strategy. Brian will cover every step of the process, including goals and objectives, audience targeting, keyword bidding, reporting and metrics, optimization, and more. Featuring real case studies and client data, this eye-opening presentation will reveal some of the most profitable tactics and strategies for leveraging the power of Amazon Ads.


      Heather Marianna: Speaking in the Keynote Theater 1

      12.30 - 13.00

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      12.30 - 13.00

      Heather Marianna - Beauty Kitchen

      How to Create your Skincare with Private Label

      Steps- How to secure Manufacturing, Find the best costs, What to look for before and after checklists


      Adam Marriott: Speaking in the Keynote Theater 1

      13.15 - 13.45

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      13.15 - 13.45

      Adam Marriott - REVSTEP

      Amazon PPC Strategy for New and Experienced Sellers

      Sellers often underestimate the importance and nuance of utilizing the Amazon advertising tools. Whether you’re just launching a new product on or have years of experience advertising on the platform, come learn new strategies that will help you promote your brand to the right customer on the ever-changing platform.


      Lily Grant & Sergio Cruz: Speaking in the Keynote Theater 1

      14.00 - 14.30

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      14.00 - 14.30

      Lily Grant & Sergio Cruz - WhyteSpyder

      Investing in Walmart Marketplace

      As e-commerce continues to grow, it’s essential to diversify sales channels. Although Walmart.com currently has smaller market share than its competitors, building out marketplace functionalities has been one of the largest investments and priorities for Walmart digital leadership. This talk will focus on why Walmart marketplace should be a top priority for Amazon and Shopify sellers, where to get started, and how to optimize your business. Lily and Sergio are former Walmart.com merchants who will share insights covering onboarding, merchandising, advertising, Walmart Fulfilment Services, and other levers for growing sales.


      James Zolman: Speaking in the Keynote Theater 1

      14.45 - 15.15

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      14.45 - 15.15

      James Zolman - GruntWorkers.com

      Discover the eCommerce Marketing Blindspot That''s Sweeping the Country

      In this session: templates, frameworks, and more - free! We call the blindspot "the technician trap…" The technician trap is when you (or your marketing strategist) switches from driving strategy to “do it yourself” implementation. Successfully “doing it yourself”: You need to know the ad platform, email marketing tool, or marketing technology so you can launch profitable campaigns. The technician trap: while producing campaigns, you''re missing out on powerful profit-boosting strategies.


      Stephen Brooks: Speaking in the Keynote Theater 1

      15.30 - 16.00

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      15.30 - 16.00

      Stephen Brooks - The Pop Up Retail Expert

      The Hollywood Effect. Turn Your Pop Up Into A Blockbuster

      There has never been a better time to be invest in a pop up strategy. When you’re competing in the retail arena these days you have to stand out. Steve Brooks The Pop Up Retail Expert shares creative exciting and proven methods for pop up success. If you are a retailer, service provider or eCommerce brand this is for you!


      Rob Stanley: Speaking in the Keynote Theater 1

      16.15 - 16.45

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      16.15 - 16.45

      Rob Stanley - GETIDA

      Learn How To Reduce Your Amazon Fees