- Wednesday
- Thursday
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11.00 - 11.30
Neel Mehta - Google
Business Strategy for Product Managers: Market Entry Strategies & Predictions
As Product Managers, we have an innate desire to build great products. However, to be a truly great PM, you must be able to take a step back and evaluate when and how to best enter a market (if at all). The first question you should always ask is why should we do this rather than jumping straight to how we do this. Without a clear strategy, your company will cease to exist. In the first half of this presentation, we will teach strategic frameworks for making crucial business strategy decisions. When a company is looking to enter a new space, it has three fundamental choices: acquire another company already in the space (buy), license from or partner with another company (borrow), or finally, create its own solution (build). As a Product Manager, your job is to find solutions which align with your company’s goals and users’ needs. Exceptional Product Managers know how and when to use the following arsenal of buying, building, or borrowing rather than blinding jumping to building. We will then apply these frameworks and break down how companies like Google, Facebook, and Microsoft have utilized the different strategies presented to meet their business goals. During the second half of the presentation, we will look at some of today’s top tech firms (e.g. Amazon, Airbnb, etc.) and make predictions of what these disruptive companies will do next and why.
11.45 - 12.15
Jack Hogan - Mashgin
Lines and Your Bottom Line
Lines hurt your business, probably more than you think. With the labor shortage making additional hiring extremely difficult, businesses need to find smart ways to reduce lines. Attend to learn the hard data on how lines impact businesses across industries and what innovators are doing to improve the customer experience.
12.30 - 13.00
Gina Ban - StackCommerce
Building Creative Solutions in a Privacy-First Era
Creativity is easy to spark when data points are abundant. In this new post-pandemic world where consumers prioritize privacy over performance, how do marketers continue to find innovative and creative solutions when data is unavailable
13.15 - 13.45
Raj Tumber - SCORE
Doing Business in High Inflation
Product based businesses rely on logistics and transportation, which in the recent years have become a challenge resulting businesses to adjust their operations frequently. Then, high inflation increases cost of goods resulting to decrease in consumer spending which then effects business revenue - and government revenue through business tax. All this deepens economic downturn. The speaker discusses awareness factors to consider in maintaining business sustainability during high inflation.
14.00 - 14.30
Jo Anna Thomas - Oracle
Limitless Possibilities while Embracing Change
Introduce transformational change management encouraging innovation and creativity. Discuss the role of diversity and inclusion within business operations and its importance during the product lifecycle. Share the exponential benefits of D&I illustrating pitfalls given insufficiency. Illustrate urgency for business environments that cultivates D&I, innovation, and creativity. Connect D&I’s impact on product development, business processes, customer relationships, sales, and marketing experiences.
14.45 - 15.15
Chris Shalchi - Shopify
How NFTs are Changing Retail
NFTs are still a new technology and their full impact and implications are still being explored. Currently, NFTs are most popularly being used to prove ownership over digital copies of media, such as digital artwork, but they have many other uses. Learn what brands & retailers are doing today with NFTs and their blockchain strategy.
15.30 - 16.00
Jason Traff - Shipwell
Creating a More Sustainable Supply Chain
Now that delivery vehicles are a constant presence in traffic and through neighborhoods, there should be a way to reduce their environmental impact. One of the most effective ways is through optimizing routes, using real-time data to streamline the process from the first to the final mile. Systems can provide accurate information and guidance on the optimal number of vehicles required and the most efficient route to be taken to deliver the packages to each location on time, as well as where shipments can be consolidated to put fewer trucks on the road.
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11.00 - 11.30
Corey Hammond - WhyteSpyder
The Emerging Marketplace Dilemma: Meeting Seller Expectations
More than ever before, brick & mortar retailers are investing in their own online marketplaces. Sellers, simultaneously, are diversifying their online sales channels to ween off a single eCommerce revenue source. The only problem is that retailers are not moving fast enough on content management capabilities. Take a deep dive into the reasons why sellers care about Rich Media, and how WhyteSpyder’s experience with Walmart is a foreboding of what’s to come for other emerging marketplaces.
11.45 - 12.15
Andrew Duffy - SparkPlug
How Retail Workers Can Be Leveraged as Effective Brand Influencers
This seminar will explore the powerful influence that frontline sellers have over customer purchasing behavior and why retailers should reallocate budgets to harness the influence of their most valuable brand ambassadors. In the session, Andrew will dissect the crowded influencer landscape, challenges of digital marketing, and how businesses can leverage incentivization and commission to empower talented sales teams to give personalized recommendations that drive conversions for in-store customers right at the time of purchase.
12.30 - 13.00
Laura Pattison - Teikametrics
Campaign structures to maximize advertising control
Advertising has become critical for success on online marketplaces - with select platforms requiring sponsored listings to accelerate visibility and growth. As advertising becomes increasingly important on marketplaces like Amazon.com and Walmart.com, so will determining a campaign structure to appropriately allocate your advertising budget. Pairing a strong campaign structure with AI-driven technology will allow you to manage at scale, maximize opportunity, and meet your brand’s goals.
14.00 - 14.30
Gaurav Baid - Avataar
How 3D AR is Changing Retail
We perceive the world around in 3D visuals but the digital consumption of the same visual content has been limited to 2D screens. With the advent of 3D AR technology, the offline-online divide is getting bridged as digital retail gets supercharged with immersive visual experiences. The impact can also be seen in physical retail space as the traditional limitations are being overcome with AR/AI technologies.
15.30 - 16.00
Greg Jameson - WebStores Ltd.
Cybersecurity for Ecommerce
If you have an online store, you will be attacked. It’s not a question of if, but when. There are more threats to your website business now more than ever. Hackers use malware, SQL injection, cross-site scripting and more sophisticated techniques to steal your customer data and redirect your traffic, ruining your site''s reputation. Learn how hackers steal your data and what you can do to prevent this.
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