Just how popular are white label products? Well, that depends on who you ask.
In a new study by Cadence Consulting Group, 54% of millennials said their choice of retailer is influenced by the private labels offered. Moreover, 60% thought that their chosen retailer’s white label products were better than other alternatives. A further study discovered that approximately 50% of millennials were open to buying private-label products in any category, with 48% of respondents saying that they expected to buy more in the next 12 months.
This research suggests that white label products are very popular with the younger generation; so tailoring the products that you sell to younger people will be the best way to maximise your market.
The increase in popularity of white label products has had a colossal effect on the online market, and in particular, Amazon. From 2016, sales have increased from $94 billion to $118 billion in 2018 for Amazon marketplace sellers, an increase of 25%. Along with the massive increase in sales, the number of new sellers that joined Amazon in 2018 was also astronomical. This figure stands at over one million, with just over 80,000 coming in the U.S. This coupled with the statistic that E-Commerce is growing 23% year-over-year proves that it can be a lucrative market to be part of.
Knowing why the products are popular with is all well and good, but why are they becoming so popular? There are many reasons why, but none more influencing than the following three. If a business were to design, build, manufacture and launch a product, it could take years of time and a substantial amount of money to get to the point where they could have white labelled it within weeks. This means that the cost of production is massively reduced, which can then be reinvested into another part of the business. Lastly, with white label products, the seller is able to sell the goods at any price they want. They can add value to the customer by reducing the costs as supermarkets do, or they can try and maximise profits and their return on investment by setting a higher price.
The white label industry is becoming increasingly popular within younger people — who are more likely to become repeat customers compared to older people. This is attributable to older people having a stronger brand loyalty and young people having less money, so white label products cater to their budgets better.
If your manufacturing business wants to exhibit your high-quality products at the U.S. leading event for resellers of white label goods in front of thousands of market-leading Amazon and eBay sellers, decision-makers from businesses around the U.S., and new startups looking for new products to sell. For Whitelabel Expo Las Vegas, please contact the Event Director Mark Johnson on Mark.Johnson@prysmgroup.com or 702.707.7627 - extension 6001.