The nutritional supplement category is one of the most crowded and competitive on Amazon, yet new brands and products break through every day. We’ll talk share specific examples about how to set yourself apart with meaningfully differentiated products. Includes the story of an unknown supplement brand called Plant Fusion that became a category leader through meaningful differentiation (Page One w/nearly 5000 reviews)
About Phil Vigeant
Phil Vigeant is the CEO and principal of Reliance Private Label Supplements, a premier private label and contract manufacturing organization that specializes in pre-certified natural supplements, plant protein, probiotics and organic products. He also co-founded the Plantfusion Brand in 2010, a pioneer in vegan, plant-based nutrition that offers allergen free, nutrient dense products that exceptional taste profiles using ingredients sourced globally.
Vigeant grew up in the natural products industry, working in his family owned and operated natural products store in New Jersey. Prior to Plantfusion and Reliance, Vigeant worked in the finance industry.
Vigeant fulfilled his entrepreneurial aspirations and passion for the natural products industry when he purchased Reliance in 1995. In addition to his CEO role, he also serves as Chief Innovation Officer driving product development for both divisions. He speaks regularly on product innovation and serves on the Committee for Product and Label Integrity at the NPA. His personal life includes his passions for family, fitness, healthy eating, and the outdoors.
Today, Reliance and PlantFusion operate out of a state of the art 126,000 sq. ft. facility in New Jersey that is NSF, UL, Halal, and Organic Certified.