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LAS VEGAS | 3 & 4 MAY 2023 SOUTH HALL LVCC USA
NEW YORK | 29 & 30 AUG 2023 JAVITS CENTER
EUROPE | 11 & 12 OCT 2023 MESSE FRANKFURT
UNITED KINGDOM | 27 & 28 FEB 2024 ExCeL LONDON
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Scott Baker Jr.: Speaking at the White Label World Expo USA

Scott Baker Jr.


5 Critical Strategies For Successfully Creating a New Brand

We will review the keys to developing a new brand showcasing a case study for the successful launch of James Ownby Reserve Straight Bourbon Whiskey by Ole Smoky Distillery. From the client vision to an inventive creative process to final execution ? we will highlight the brand building process from start to finish.

About Scott Baker Jr.

Scott is the President of BAKER Branding, an agency well known for impactful brand strategy and design, serving some of the most iconic brands in the world. Scott''s knowledge in project and team leadership has benefited numerous brand redesigns and product launches for companies such as Hormel Foods, Bauer Hockey, Campbell Soup Company, Ole Smoky Moonshine, and many others.