We will review the keys to developing a new brand showcasing a case study for the successful launch of James Ownby Reserve Straight Bourbon Whiskey by Ole Smoky Distillery. From the client vision to an inventive creative process to final execution ? we will highlight the brand building process from start to finish.
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Scott Baker Jr.
5 Critical Strategies For Successfully Creating a New Brand
About Scott Baker Jr.
Scott is the President of BAKER Branding, an agency well known for impactful brand strategy and design, serving some of the most iconic brands in the world. Scott''s knowledge in project and team leadership has benefited numerous brand redesigns and product launches for companies such as Hormel Foods, Bauer Hockey, Campbell Soup Company, Ole Smoky Moonshine, and many others.