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Keynote Speaker
Neel Mehta: Speaking at the White Label World Expo USA

Neel Mehta


Business Strategy for Product Managers: Market Entry Strategies & Predictions

As Product Managers, we have an innate desire to build great products. However, to be a truly great PM, you must be able to take a step back and evaluate when and how to best enter a market (if at all). The first question you should always ask is why should we do this rather than jumping straight to how we do this. Without a clear strategy, your company will cease to exist.

In the first half of this presentation, we will teach strategic frameworks for making crucial business strategy decisions. When a company is looking to enter a new space, it has three fundamental choices: acquire another company already in the space (buy), license from or partner with another company (borrow), or finally, create its own solution (build). As a Product Manager, your job is to find solutions which align with your company’s goals and users’ needs. Exceptional Product Managers know how and when to use the following arsenal of buying, building, or borrowing rather than blinding jumping to building. We will then apply these frameworks and break down how companies like Google, Facebook, and Microsoft have utilized the different strategies presented to meet their business goals.

During the second half of the presentation, we will look at some of today’s top tech firms (e.g. Amazon, Airbnb, etc.) and make predictions of what these disruptive companies will do next and why.

About Neel Mehta

Neel Mehta is a product manager at Google and helped launch the newest line of AMD-powered Chromebooks for consumers and enterprises. He previously helped launch Microsoft Office''s Planner and worked at Khan Academy and the US Census Bureau. He has co-authored three #1 bestsellers: Swipe to Unlock, Bubble or Revolution, and Product Management''s Sacred Seven. Neel earned his AB in Computer Science from Harvard.