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Michael Smith: Speaking at the White Label World Expo USA

Michael Smith

Senior Director of Brand Management - Thrasio

Brand Strategies to Apply Today for an Acquirable Company Tomorrow

The work you need to do to get the best payout happens long before you sell. In this session, brand managers from Thrasio will provide private label sellers with the brand strategies from the Thrasio playbook that actually increase the value of your company, including the strategies you need to employ to differentiate your brand from the sea of sellers looking to exit in 2021.

About Michael Smith

Michael smith bio:

Michael Smith is the Senior Director of Brand Management at Thrasio, the largest acquirer of Amazon businesses, where he manages $500M+ in Amazon FBA Brands and a team of 50+ brand managers. Michael has over 12 years of experience in growth and retention marketing on Amazon FBA and DTC.

His strategic marketing initiatives have driven brands like Becky Cameron, ThisWorx, and Cloud Massage to over 9 figures in revenue in less than a year, proving his role as an industry brand leader.

Prior to this role, Michael was an eCommerce entrepreneur who successfully built two eCommerce companies to over $10M in sales in less than five years.