As e-commerce continues to grow, it’s essential to diversify sales channels. Although Walmart.com currently has smaller market share than its competitors, building out marketplace functionalities has been one of the largest investments and priorities for Walmart digital leadership. This talk will focus on why Walmart marketplace should be a top priority for Amazon and Shopify sellers, where to get started, and how to optimize your business. Lily and Sergio are former Walmart.com merchants who will share insights covering onboarding, merchandising, advertising, Walmart Fulfilment Services, and other levers for growing sales.
About Lily Grant & Sergio Cruz
Lily is the VP of Account Services at WhyteSpyder, an Ascential Company. At WhyteSpyder, she ensures that vendors have the strategy, resources, and knowledge they need to optimize their Walmart Marketplace business. Before WhyteSpyder, Lily worked as an e-commerce Category Specialist at Walmart, where was in the apparel category focusing on accessories. When the pandemic began, she was responsible for managing the massive increase in face mask demand on Walmart.com. Previously, she worked in analytics at Omnicom Media Group and holds a BA from Williams College.
Sergio is SKU Ninja''s Senior Lead for the Dedicated Support and Digital Catalog programs, guiding subscribed clients through Walmart.com systems and providing recommendations for optimizing content, assortment, and fulfilment. Sergio is a former Walmart Category Specialist in the Washers, Dryers, and Dishwashers categories. Previously, he worked in graphic design and holds a BA from Princeton University.