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LAS VEGAS | 25 & 26 MAY 2022 SOUTH HALL LVCC USA
NEW YORK | 29 & 30 SEPT 2022 JAVITS CENTER
EUROPE | 12 & 13 OCT 2022 MESSE FRANKFURT
UNITED KINGDOM | 28 FEB & 1 MAR 2023 ExCeL LONDON
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Gordon Lu: Speaking at the White Label World Expo USA

Gordon Lu

Head of Supply Chain of Americas - JD Logistics United States


A New Era in Fulfilment Creates Opportunities in E-Commerce

Currently, retail operations have shifted from brick-and-mortar stores into ecommerce platforms. These customers now push their products onto multiple platforms, requiring multiple warehouses to handle B2B and B2C orders, dramatically increasing their holding costs. The new generation of fulfilment that JD Logistics offers is this, B2B2C inventory management, which brings flexibility, inventory optimization, and storage cost reduction to retailers.

About Gordon Lu

When Gordon first started working at JD Logistics, he started in Beijing, where he was responsible for all merchants’ logistics activities on the JD.com platform. Here, he helped pioneer a revolution in fulfilment known as “front warehousing.” By using tiny hubs with storage capabilities located in strategic urban areas, he was able to achieve a 30-minute delivery window for JD.com’s merchants. From there, he moved into becoming an Overseas Business Development Director, helping to expand the reach of JD Logistics outside of mainland China. Since then, he has worked at JD Logistics in North America, where he continues to push and grow the company into the powerhouse that JD Logistics will inevitably become. JD Logistics presence in the American hemisphere is continuously growing, and our goal is to become one of the most trusted and most reliable supply chain partners in the world.