Location pin
UNITED KINGDOM | 9 & 10 JUNE 2021 ExCeL LONDON
LAS VEGAS | 1 & 2 SEPT 2021 SOUTH HALL LVCC USA
EUROPE | 13 & 14 OCT 2021 MESSE FRANKFURT
NEW YORK | 30 SEPT & 1 OCT 2021 JAVITS CENTER
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Helena Donoso: Speaking at the White Label World Expo USA

Helena Donoso

Founder - Pushaoo


Hemp Apparel Paving the Way to Sustainable Fashion

Hemp Apparel will pave the way towards sustainable fashion. Fashion is an integral part of our daily lives; it reflects our individuality and communicates our creativity. But that’s just scratching the surface! Consciously choosing our clothes is one of the most accessible forms of activism. This seminar will cover the benefits of hemp fabric, the opportunities that lay ahead, and the latest apparel trends.

About Helena Donoso

Helena is the founder of Pushaoo, a carbon-neutral hemp apparel business working towards greater ecological integrity and social justice in fashion. Helena is originally from Brazil but has had the privilege of living in seven countries across four different continents, including Italy, Japan, and the United Arab Emirates.

Before founding Pushaoo, she worked at Endeavor in Dubai. Endeavor is the leading organization catalyzing economic growth by selecting, accelerating, and co-investing in high-impact entrepreneurs. Helena worked alongside fascinating company founders to overcome diverse capital raising, talent, operational, and market expansion obstacles. She developed a deep understanding of the entrepreneurial ecosystem and the challenges companies face as they scale. Helena also led cross-border support for international Endeavor Entrepreneurs looking to expand or raise money from the Middle East.

Helena graduated from Babson College in Boston with a Business degree and a concentration in Environmental Sustainability.