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Francisca Francois: Speaking at the White Label World Expo USA

Francisca Francois

CEO & Entrepreneur - Aeva Beauty


How to Build a Cosmetic Beauty Brand & Target Your Audience

I will be teaching how I built my cosmetic brand from the ground up, sharing the knowledge that I have learned throughout the years. I will go into details about how to search and find the right vendors for you, where to locate affordable manufacturers and, how to come up with a niche product campaign layout before the launch day, As well as identifying your target audience and marketing tools to reach your sales goals and so forth.

About Francisca Francois

My name is Francisca Francois I am 24 years old, I am a Haitian - American woman who came to this country to provide a better life for myself and be an inspiration to others. Beauty has always been a part of my life, From being teased in school because of my skin complexion, and the profession I wanted to pursue, this led me to find my true passion in beauty at a young age and being the empowering woman that I am today. I pursued cosmetology school in Florida, alongside working at different makeup counters, I witnessed a lack of product ranges that I would often be ecstatic to try but came to find it either didn’t complement or suit my skin tone. That led me to start my brand Aeva Beauty in 2018.