Ad real-estate on online marketplaces has remained relatively unchanged, however more and more brands are investing heavily on advertising. Brands are fighting for position on the digital shelf causing the advertising cost per clicks (CPC) to rise.
As a brand how can you combat this rise? In this seminar we will discuss how technology and alternate strategies can be used to combat the rise in CPCs.
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Keynote Speaker
Fahim Sheikh
CEO - Trellis Corporation
How to combat rising Cost-Per-Clicks (CPCs)
About Fahim Sheikh
Fahim is the CEO of Trellis, a global leader in eCommerce Demand Generation. Fahim is an industry expert at building and leading technology teams. With over 25 years of experience in the high-tech industry, Fahim has a passion for applying technology to solve complex real world problems. Fahim is known to work closely with clients to understand their pain points and develop solutions that leverage analytics, and AI-based algorithms to help scale their business. He has global experience having worked with eCommerce merchants in North America, Europe and APAC.