This seminar will to lay out the process to develop an influencer platform that adapts to the community of the future. It will identify areas to focus on during the cold start process “in the early days” to build the community of influencers. It will demonstrate how authentic retailers sales growth becomes possible using the influence technology platform of the future.
About Brian D. Wilcox
Mr. Wilcox was the Chief Financial and Chief Operating Officer at Fortitech, Inc. from December 2001 until Dec 2012, he became Global President DSM Fortitech Premixes through 2015 and most recently was the Chief Operating Officer of Prinova Group. Fortitech was the world leader in the development of custom nutrient systems for the food, beverage and pharmaceutical industries. He led the set-up of the BASF Joint Venture and the development of the Companies worldwide network of business units and manufacturing plants. The exit of the business was set up by an initial sale of 40% Equity to equity partners and the ultimate strategic sale of Fortitech in December 2012. At Fortitech, Wilcox was also responsible for all North America Operations, Global Purchasing, Legal Compliance and overseeing all financial plans, policies and accounting practices. He also directed the information technology strategy that supported the global business platforms in all manufacturing locations.