This seminar will explore the powerful influence that frontline sellers have over customer purchasing behavior and why retailers should reallocate budgets to harness the influence of their most valuable brand ambassadors. In the session, Andrew will dissect the crowded influencer landscape, challenges of digital marketing, and how businesses can leverage incentivization and commission to empower talented sales teams to give personalized recommendations that drive conversions for in-store customers right at the time of purchase.
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Keynote Speaker
Andrew Duffy
CEO & Co-Founder - SparkPlug
How Retail Workers Can Be Leveraged as Effective Brand Influencers
About Andrew Duffy
Andrew Duffy is the CEO and Co-founder of the employee incentive management platform SparkPlug. Before founding SparkPlug, Duffy earned a BA in Behavioral Economics from Harvard University and worked for Bridgewater Associates, the world’s largest hedge fund, where he studied labor economics and implemented investment theses based on research into human behavior.
By leveraging deep industry experience in finance and retail technology, Duffy has been instrumental in shaping SparkPlug’s mission to fix the broken hourly labor market, deliver actual actionable data to brick and mortar businesses, and motivate retail and restaurant employees with performance-based rewards. In Fall 2021, SparkPlug announced $2.5M in seed funding with TenOneTen Ventures, Jason Calacanis, and Argonautic Ventures; co-founders from Shift, Applied Semantics, Social Native, and Factual; and executives at Foursquare, DoorDash, Xerox PARC, and Facebook participating in the round. Since its inception, SparkPlug has delivered over $1 million in supplemental income to frontline hourly employees.