Tim Ranscombe is a conversion rate optimisation expert in eCommerce. He became fascinated with helping customers say “buy” instead of “goodbye” when working for Currys / PC World and Amazon UK. Intrigued by the mix of strategy, analytics, User Experience principles and human psychology, Tim has become an expert and passionate advocate in his field. He has helped dozens of eCommerce brands in the UK transform their economics by uncovering opportunities to get more value from every website visitor.