Ipek Galip and Petek Ethemsoy, are sisters and innovators behind the thriving online customisation business, Cinders Wish. Leveraging their extensive 40 years of combined experience in retail, they have harnessed the power of social media to build intrigue around their unique product range and brand. Through their engaging posts, live streams, and other interactive content, Ipek and Petek have amassed a large dedicated following across various social media channels. In addition to showcasing their unique product offerings, they use their online presence to educate their followers about their Turkish Cypriot heritage and traditions, carving out a distinct niche in the market.