David is the COO & Co-Founder of Serena Organics, a science and wellbeing company that produces a range of organic CBD products, and hosts wellness events. He helped launch their brand in Selfridges within 12 months and now facilitates wellbeing in luxury hotels, sports, retail and their growing community. David co-hosts the 101 podcast by Serena Organics, where they educate on CBD and wider health topics. Prior to Serena Organics David studied at Kings College London and thereafter worked in business development for financial consultancies before following his passion in the health industry.