In today's competitive marketplace, a strong and legally protected brand is one of the most valuable assets a business can own. This seminar, led by experienced ecommerce
attorneys, provide entrepreneurs and professionals with practical strategies to establish, grow and safeguard their brands.

The seminar will begin with an overview of brand creation, including how to identify protectable brand names, logos and taglines that resonate with customers while still being
ideal for trademark protection. Attendees will gain insight into the registration process, learn how to avoid common branding mistakes and understanding the legal advantages is
securing a trademark.

The seminar also examines the challenges of protecting brands in physical and online marketplaces, with a focus on digital platforms such as Amazon and eBay where infringement
and counterfeit risks are most common. Participants will leave with actionable steps to reduce legal risk, protect brand integrity and leverage intellectual property as a driver
of long-term business growth.