In recent years, intellectual property (IP) and licensing have become increasingly influential across various industries, driving innovation and consumer engagement. One of the most notable shifts in the market is the rise of the "kidult" demographic—adults who embrace nostalgia-driven products and collectibles featuring beloved characters from popular franchises. As a result, the traditional boundaries of the toy & gift industry have expanded, with IP-driven merchandise now spanning toys, gifts, lifestyle products, home décor, and more. Recognizing this transformative trend, we are proud to introduce Global IP & Licensing, a dedicated leisure magazine designed to serve as a vital resource for professionals navigating the dynamic world of IP and licensing. This publication serves as the ultimate publication on the topic, including international market updates, globally recognized IPs, HK original brand with IPs and its products, IP product line-ups from suppliers, trade fair highlights, and many more. Whether you are a brand owner, manufacturer, distributor, or retailer, Global IP & Licensing is your gateway to staying ahead in this ever-evolving market. Welcome to Global IP & Licensing—your essential guide to the business of IP and licensing in the lifestyle goods and collectibles industry and beyond.