Yulia is the Founder of Zignify Global Product Sourcing and Co-founder of two successful Amazon brands. With over 20 years of expertise in global product sourcing, supply chain, logistics, import/export, and e-commerce, she has become a trusted authority in optimizing international operations. Before launching her entrepreneurial ventures, she served as Managing Director of Flixbus in Russia, applying her skills in a rapidly scaling German unicorn startup. Today, she advises leading organisation such as BCG, Alibaba, and Joop on complex sourcing and supply chain challenges. Known for her strategic insights and hands-on approach, Yulia bring both depth of knowledge and practical experience to every engagement. Beyond her professional work, she is a passionate motorcycle rider, enthusiastic traveler, and devoted partner to her husband, Sebastian Herz - personal passions that duel her dynamic perspective and inspire her global outlook.