Make it easy for people to shop online and oh, they will... then returns will be 25-35% of sales vs. 8-9% in actual stores.
About Tony Sciarrotta
In 2016, Tony became the Executive Director and Publisher at the RLA after 12 years of active involvement on the Advisory Board and on Committees. In his 35 plus years in the consumer products industry, Tony has held various positions including 15 years in returns management at Philips. During his Philips years, Tony developed new reverse logistics strategies and implemented many new returns initiatives. He worked with retail partners and industry groups on best practices still being used. Tony then became an evangelist for improving the customer experience to reduce returns and their associated costs. Today, Tony is considered a subject matter expert in reverse logistics, and speaks for the industry at conferences all over the world.