Tom has had deep experience across loyalty, ecommerce and data strategy within retail and hospitality operations. He has held senior leadership positions at Poundland, SSP, Yum! Restaurants (KFC) and Sainsbury's. He is a regular speaker at retail technology events and recently won the RTIH Start-up of the year award with his fintech startup Zyntrix Ltd. Tom recently made the leap from retailer to tech supplier and so brings insight from a user and provider prospective, as well as both corporate and start-up insight.