Tilda believes that cross-border trade creates economic growth and opportunity, and that technology-enabled platforms allow businesses of all sizes to compete on a global scale, shaping a more inclusive economic future. She founded Whyteleap to help brands and distributors turn this vision into reality—unlocking new markets, reaching customers worldwide, and building sustainable digital growth strategies.
Over her 15+ year career, Tilda has led international expansion and digital transformation at eBay, Sky, and other global businesses, driving billions in P&L growth and enabling SMEs to scale beyond their borders. A multilingual leader who has lived and worked across Europe, APAC, and the Americas, she brings first-hand knowledge of diverse consumer expectations and the operational realities of global trade. Through Whyteleap, she now partners with companies to simplify complex pathways, optimise marketplace strategies, and help them thrive internationally.