This seminar will discuss the formulation of products for the functional foods, beverage, and supplements market, using novel ingredients, especially ingredients containing non-polar compounds. Topic will include the lack of innovation in the current marketplace, the difficulties encountered in using non-polar compounds and other novel ingredients, and the use of technology to improve efficacy and biovailability, stability, and sensory elements such as aroma, taste, and mouthfeel.
About Philip Bromley
Once upon a time, there was a really creative, dreadlock wearing Southern California surfer-dude that was skilled in biology and chemistry. His name was Philip Bromley, and he worked as a formulator. One day, the sufer-dude created a new technology which he called Mucosal Adhesive Penetrating Technology (MAPT), a drug delivery system designed to improve the delivery of insulin orally while avoiding the use of injections. Patenting this technology led the way to Philip''s launch of Virun, Inc, the name of which is a combination of the words "virus" and "immune." Philip, seeing the relationship between drug delivery and nutrient delivery, set his sights on the functional foods and beverages, and health supplement markets, patterning technologies which create water - soluble non-polar compounds, increase the biovailability of nutritious but difficult to formulate ingredients, and developing novel and innovative formulas which are efficacious, delicious and different from anything else on the market.