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Keynote Speaker
Nicole Leinbach Reyhle: Speaking at the White Label World Expo USA

Nicole Leinbach Reyhle

Founder & Publisher - Retail Minded


The Path to Purchase: How Technology Leads To Profit

Looking to boost sales, create stronger profits and ease operational efforts? Technology is the answer. In this keynote session, join Retail Minded's Founder Nicole Leinbach Reyhle as she unveils the realities of how consumers unknowingly depend on merchants integrating technology into their efforts to not only increase their customer engagement but to strengthen your profit along the way. Both digital and in-store technologies will be revealed to help you gain stronger store success with a core focus on omni-channel efforts that keep consumers on your direct path to purchase. Avoid roadblocks, detours and collisions that steer your customers off course and instead, learn how to optimize your efforts through technologies that will keep customers returning to your store again and again. The best part? Many are free and can be introduced to your business right away!

About Nicole Leinbach Reyhle

Nicole Leinbach Reyhle is the Founder and Publisher of RetailMinded.com, a well-respected retail industry resource that has been recognized worldwide for its leading business insight since 2007. With a core concentration on independent retailers, small businesses, technology and how the various touchpoints of commerce influence modern merchants, Reyhle is a frequent guest and contributor to various media outlets that include The Today Show, Forbes, Entreprenuer.com and countless B2B publications. Additionally, Reyhle has been the Spokesperson for American Express’s Small Business Saturday, is the Author of the book “Retail 101: The Guide to Managing and Marketing Your Retail Business” from McGraw-Hill and has been recognized within the top 10 out 100 worldwide retail thought leaders since 2015 – including having held the #1 spot. Finally, Reyhle is recognized as a retail “futurist” for IBM and is the Co-Founder of the Independent Retailer Conference. Learn more about Reyhle at RetailMinded.com.