The spirits market is becoming more crowded every day. In an increasingly competitive scene, driven by fluctuating beverage trends and an increasing lack of brand loyalty, the ability to innovate with your product portfolio is key to retaining customers and establishing consistent pull-through in your core markets.
About Nick Scarff
Nick Scarff is Head Blender and Senior Product Technologist at Next Century Spirits. He spearheads product formulation and manages blending for optimum
quality and consistency. He is a graduate of North Carolina State University with a degree in Bioprocessing Science and was a fermentation researcher at the University before taking roles at distilled spirits technology companies Terressentia Corporation and later, Horner International.
Nick has earned more than two dozen medals in international tasting competitions for products he has developed. Throughout his career, he has worked as a freelance spirits consultant, helping distilleries and brands with product development, inventory management, quality control systems, business strategies, and regulatory compliance. Nick writes for a well-known whiskey publication, runs a tasting club, rebuilds vintage motorcycles, plays in a local band, practices target archery, and spends time with his golden retriever.