Nick Milani

Founder - Pharcity

How and Why My White Label Business Failed on Amazon

I started my first white-label brand in the children’s space in 2018 with high hopes. Now, 5 years later, I can see why it failed and what I should do next time. Join me to learn about my mistakes and recommendations for creating your own white-label brand.

About Nick Milani

My name is Nick Milani, and I am obsessed with being my own boss, living life on my own terms, and enjoying the freedom it gives me. I found e-commerce in 2018 while doing my Master of Engineering, and decided to go all-in on it for the next 10 years. I specialized with Amazon about a year into it and have never looked back. I currently own and operate a retail-management partner business on Amazon. This allows me to live the life I want, work from anywhere in the world, and enjoy my time with the people I care most about. Outside of my main business, I want to help individuals who were once in my position and/or need course correction to grow quicker. I mentor, I host workshops, and I have a private chat group. Connect with me on IG and Tiktok and say Hi! @nickynickster