Discuss options for brands to protect their online presence from unauthorized resellers. Starting with reseller agreements and MAP policies. Moving into brand protection in order to clean up the current marketplace listings. Finishing with renegotiating distributor agreements to secure a supply chain that is optimal for the brands needs.
About Michelle Bonadonna
Michelle Bonadonna is the Director of Sales and Account Management at VantageBP, a leading online Brand Protection company. After completing her AA in Merchandising and BA in Marketing, she started her sales career in the Fashion Industry, specializing in private label product development sales. Michelle spent 20+ years working in Fashion, and once ready for a change found VantageBP to be a perfect fit for her. Michelle sees her job as one in which she educates her clients on how they can better protect their online sales channels and brand identity, versus strictly selling a service to the brands. In addition to VangtageBP, Michelle is a Certified Pilates Instructor in the BASI Pilates method and also volunteers her time fostering dogs with The Little Red Dog rescue.