Matt Sherwen is the owner and MD of Sherwen Studios - a digital transformation, automation and AI consultancy. With over 20 years in the retail sector Matt leads the team at Sherwen in helping retailers close the gaps between technology and their customers.

From learning to code in his early teens Matt has led the 45 year old company from it's humble photographic beginnings, through the waves of web and mobile and now the single, most defining wave of our generation - AI.

Matt believes transformation can be ethical, sustainable and customer centric and when not working you'll find him switching off from technology up a mountain or travelling the world