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Mark Kapczynski: Speaking at the White Label World Expo USA

Mark Kapczynski

CMO - Gooten

Personalization Workflows in Print on Demand

Want to scale your business, but struggling with where to start? According to Deloitte Consumer Review research, more than 50% of consumers would want to buy customized products. Here at Gooten, we have found that the key to building an engaged and growing demand for your business lives in personalization. Consumers continue to shift their buying behaviors towards products that are tailored to individual characteristics and preferences. Delivering products that fall into this category can provide the competitive and strategic differentiator that your print-on-demand business needs.

About Mark Kapczynski

Mark Kapczynski is the Chief Marketing Officer of Gooten, founded in 2015, Gooten operates a smart supply chain for brands that are looking to optimize their eCommerce business with on-demand manufacturing. He is responsible for all facets of marketing including branding, content marketing, customer acquisition, and loyalty programs.

Beyond Gooten, Mark is the Executive Director of the UCLA Venture Capital Fund, supporting innovation by young Bruin entrepreneurs. He also spends time advising first-time entrepreneur startup businesses as part of the SBA’s Bixel Exchange. Mark holds over 15 patents from his work in data, consumer services and digital media.