Lucie Macleod is the founder and CEO of Hair Syrup, a successful hair care brand known for its vegan, cruelty-free pre-wash hair oils.

Based in Pembrokeshire, Wales, Lucie began her entrepreneurial journey in 2019 when she was a university student at the University of Warwick. After struggling with her own damaged hair from bleaching and styling, she started researching and developing DIY hair treatments to improve her hair’s health. The oils she created worked so well that she shared her hair care routine on TikTok, where a video went viral, garnering over 500,000 views.