In West Africa, there is a movement to innovate on existing traditions led by companies such as Adeba Nature. This antifragile approach to beauty is unique, original and safe. In an environment where resources are limited and expensive scientific studies scarce, the framework provided by this robust mathematical theory shows that the ultimate, risk-limiting science has been taking place for generations. New brands are now revealing it to the world.
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Linda Dempah
The Future of Beauty is Antifragile
About Linda Dempah
Linda Dempah is the founder and CEO of Adeba Nature. She was born in the Ivory Coast where she lived until she moved to the USA to attend college. She graduated cum laude from Wesleyan University with a BA in Mathematics and Economics and went on to get her MBA at Harvard Business School.
She honed her strategy and operations knowledge at McKinsey and Company where she helped Fortune 500 CEOs achieve their goals.
Adeba Nature?s products are 100% natural, made with the best locally-sourced, organic (food-grade) ingredients by using techniques developed by Akan women over multiple generations and modernized by Linda?s mother. The first antifragile beauty company in the world is also dedicated to improving economic and social conditions in Cote d?Ivoire, empowering women across the world and protecting the environment.