How does Amazon see your private label business? When third-party sellers understand Amazon risk management, they can avoid dreaded account or ASIN suspensions. Lesley will explain strategies that set you up for success, such as brand registry, product testing regimens, document management and more. In addition, she will discuss the top 5 riskiest behaviors undertaken by her private-label clients, and how she helped them overcome their account or ASIN suspensions.
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Lesley Hensell
Partner - Riverbend Consulting
Amazon Suspensions: Inside the Black Box of White Label Risk
About Lesley Hensell
Lesley Hensell is co-founder and co-owner of Riverbend Consulting LLC, where she oversees the firm''s client services team of former Amazon team members, Amazon sellers and highly skilled consultants. She has personally helped hundreds of third-party sellers get their accounts and ASINs back up and running after enforcement by Amazon. Lesley leverages two decades as a small business consultant to advise her clients on profitability and operational performance, from sourcing to the warehouse to customer experience. In addition, Lesley has been an Amazon seller for almost a decade, thanks to her boys (18 and 12) who do most of the heavy lifting.