Location pin
LAS VEGAS | 25 & 26 MAY 2022 SOUTH HALL LVCC USA
NEW YORK | 29 & 30 SEPT 2022 JAVITS CENTER
EUROPE | 12 & 13 OCT 2022 MESSE FRANKFURT
UNITED KINGDOM | 28 FEB & 1 MAR 2023 ExCeL LONDON
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Keynote Speaker
Laura Pattison: Speaking at the White Label World Expo USA

Laura Pattison

Director, Head of Premium Services - Teikametrics


Campaign structures to maximize advertising control

Advertising has become critical for success on online marketplaces - with select platforms requiring sponsored listings to accelerate visibility and growth. As advertising becomes increasingly important on marketplaces like Amazon.com and Walmart.com, so will determining a campaign structure to appropriately allocate your advertising budget. Pairing a strong campaign structure with AI-driven technology will allow you to manage at scale, maximize opportunity, and meet your brand’s goals.

About Laura Pattison

As director of Premium Services, Laura oversees a team that supports enterprise to SMB to enterprise clients find success on marketplaces – through a combination of the Teikametrics’ technology and expert management.

Laura has worked across all facets of digital advertising for over seven years. She has experience in both managing internal teams and clients and has worked across hundreds of brands and a myriad of verticals. She believes success in digital advertising comes at the intersection of scalable technology, data analysis, and willingness to test new opportunities.

A Virginia native, Laura now resides in Seattle, Washington. Previously an educator in Physics, she keeps her passion for education alive by driving decision making through data and supporting others through knowledge sharing digital advertising strategies to maximize success.