Join me to learn licensing industry best practices that exemplify what licensing is and is not. IP Licensing can be distinctly desirable for the Licensor, the Licensee, and the Retailer when managed with a proven road map. Learn the benefits to drive lucrative extended brand experiences through licensing while creating successful economies of scale.
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Kimberly A. Kociencki
Brand Licensing Best-in-Class Do's & Don'ts
About Kimberly A. Kociencki
As a founder and SPLiCE CEO, my mantra is to make a positive difference every day. SPLiCE, since founded in 2004, maintains the vision to continuously improve brand licensing. I lead a community of brand, IP, and technology licensors to share best practices that protect, promote, and enhance brand integrity through licensing. My focus is to facilitate the benchmarking of global best practices which effect the 360-licensing business model. With 70+ Member companies, my leadership continues to drive the benchmark learning conversations. We span 50+ cross-functional industries from academic, business, media, military, and nonprofit. In my role, I activate the focus from brand extensions, legal, compliance, environmental sustainability, social accountability, food licensing, and royalty collection processes into tangible tools for our membership with SPLiCE Members and SPLiCE Global Affiliates.