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Josefine Nowitz & Lauren Pray: Speaking at the White Label World Expo USA

Josefine Nowitz & Lauren Pray

Josefine Nowitz, Co-founder Cannabis Creative and Lauren Pray, VP of Marketing High Purity - Cannabis Creative Group & High Purity Natural Products

CBD 101: Finding the right Strategic Partners

U.S. CBD sales are projected to reach $24 billion by 2023. Major national retailers such as Wegmans, Kroger, and Rite Aid are now selling beauty products, food & beverages, even pet care products infused with CBD. This trajectory presents an amazing opportunity for entrepreneurs to become part of this booming market.

Join Josefine Nowitz, Co-Founder of Cannabis Creative Group and Lauren Pray, VP of Marketing & Social Media of High Purity Natural Products as they shed light on how to launch and sustain a successful CBD business. Topics of discussion will include how to find the right strategic partners, to source your product line, position your brand, bring your product to market and pitfalls to avoid.

What you can expect to learn:

- What to look for when selecting a strategic partner?
- What to ask when looking for the right white label partner?
- The Importance of branding/packaging/marketing.

About Josefine Nowitz & Lauren Pray

Josefine Nowitz:

Josefine Nowitz is the Co-Founder of Cannabis Creative Group (CCG), a full-service marketing agency providing web design & development, digital marketing and branding services. A key member of the CCG team, Josefine manages all CCG’s corporate marketing and sales initiatives, as well as supports operations and client services.
Josefine earned an MBA from Fitchburg State and a BA in Business Administration in Operations & Information Management from the University of Massachusetts, Amherst. Prior to founding CCG, Josefine served as the VP of Business Development & Marketing for Champ Internet.

Lauren Pray:

Lauren Pray is the VP of Marketing and Social Media for High Purity Natural Products, a large scale contract manufacturer of CBD nutraceutical & cosmetic products. HPNP is fully licensed and compliant with the state of Massachusetts and the MA Department of Agricultural Resources. They offer bulk oil/isolate, as well as a wide range of finished CBD products like tinctures, topical, gummies, capsules, vape cartridges, and custom formulations.
Lauren earned her BA from Salem State University in Business Administration with minors in Marketing and Economics. During her time at Salem State University, she interned and worked at iHeartRadio’s Matty in the Morning Show on Kiss 108! Compiling music, news and entertainment stories and managing various social media platforms.