Jonathan Longhurst has worked in the digital advertising and media space for over 18 years in senior commercial, product and consultancy roles. Having worked at Amazon Advertising as an EU Snr. Product Specialist, responsible for the launch and roll-out of key initiatives such as Amazon Marketing Services (AMS or now known as Sponsored Ads), Amazon DSP, Alexa, Fire TV and Amazon attribution, Jonathan left to co-found Agenda Adapt. Agenda Adapt provide end-to-end Amazon services specialising in content optimisation (organic performance) and advertising solutions (paid media).