Apparel and footwear e-commerce has return rates averaging 35%, and 70% of these returns are due to the “wrong size”. This leads to an estimated $66 billion of loss in profit globally. Various big-data-based algorithms have been utilized to tackle this problem, however due to the variation of sizing across brands and retailers, the industry highly desires a more accurate approach. Join this session to see how smartphone-based 3D body scanning is being used to combat high return rates more effectively.
About Cameron Armstrong
Cameron Armstrong is the Director of Business & Product Development at NetVirta, Inc., the world's leading provider of smartphone 3D body scanning. He leads client acquisition efforts in the apparel, footwear, and sports equipment industries, and plays a key role in defining NetVirta’s product roadmap. Since 2019, NetVirta has partnered with many well-known brands in the United States, Europe, and Asia, including Wolverine Worldwide, Riddell, Tecnica, and EVO.com, among others. Before NetVirta, Cameron attended Trinity College where he received his Bachelor's degree in Political Science and Entrepreneurial Studies.