We perceive the world around in 3D visuals but the digital consumption of the same visual content has been limited to 2D screens. With the advent of 3D AR technology, the offline-online divide is getting bridged as digital retail gets supercharged with immersive visual experiences. The impact can also be seen in physical retail space as the traditional limitations are being overcome with AR/AI technologies.

Gaurav Baid
Co-founder & Chief Product Officer - Avataar
How 3D AR is Changing Retail
About Gaurav Baid
A deep learner who has an unquenchable quest for new experiences; a passionate consumer behaviour student who believes in starting with WHY; a wanderer at heart who seeks out adventure sports; an out and out entrepreneur who got business acumen handed down to him in genes are what describe Gaurav.
In his entrepreneurial journey at Avataar, Gaurav has set out to deliver meaningful & delightful enhancements to visual experiences by deploying 3D Computer Vision and AI technological advancements of Avataar’s proprietary platform. He believes that the way in which end consumers are discovering products today, will undergo a massive transformation with software and hardware evolution in the current decade and wishes for Avataar to play a major role in this.