Meet with Ethan Perkins of Endless West to take a closer look at the role technology will play in meeting growth in consumer demand and sustainability needs within craft spirits. Endless West is a beverage technology startup that uses innovative methods in molecular science to create its own blend of spirits. Founded in 2015 by Alec Lee and Mardonn Chua, the company is headquartered in San Francisco.
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Ethan Perkins
Chief Commercial Officer - Endless West and Blank Collective
Technology’s impact on the future of the Adult Beverage Industry
About Ethan Perkins
Ethan Perkins is the Chief Commercial Officer at Endless West and Blank Collective. Ethan joined Endless West to develop and lead the brand’s route-to-market strategy for domestic and international markets as well as their control brand/private label vertical. Now, Ethan is focused on commercializing the company''s IP and technology in the business-to-business sector of beverage alcohol by establishing Endless West as a supplier of choice for domestic and international bottlers as well as global aggregators of bulk goods. Under Ethan’s leadership, the company’s portfolio has exploded to include over twenty bottled and canned brands that Endless West and Blank Collective own directly or contract manufacturers for clients. Ethan began his Beverage Alcohol career with E&J Gallo Winery as part of their Management Development Program in the Metro Detroit Area. His twenty-year career spans sales and marketing across beer, wine and spirits with E&J Gallo, Diageo and Stoli USA. Originally from Kingston, NY, Ethan holds an MBA from the University of Iowa Tippie School of Business.