Ethan Lapinski
BigCommerce
B2B Omnichannel Strategy: Outpace the Competiton and Accelerate Growth
Today’s B2B buyer expects you to meet them where they shop. But many B2B businesses are stuck in the old ways of selling. Join Ethan as he explores the omnichannel opportunity for B2B and how you can outpace your competition. You’ll learn the strategies for getting your brand in front of more buyers by selling on new channels, marketplaces, and social commerce- all while delivering a personalized experience for every buyer.
Biography
Ethan Lapinski has a decade of experience navigating the world of competitive intelligence. Currently he serves as a Senior Competitive Intelligence Manager at BigCommerce, where he leverages his years of experience to provide critical insights about all things ecommerce that guide company strategy and roadmap. Prior to joining BigCommerce, Ethan served as a non-commissioned officer in the United States Army in Psychological Operations and military intelligence.
Ethan Lapinski
BigCommerce
B2B Omnichannel Strategy: Outpace the Competiton and Accelerate Growth
Today’s B2B buyer expects you to meet them where they shop. But many B2B businesses are stuck in the old ways of selling. Join Ethan as he explores the omnichannel opportunity for B2B and how you can outpace your competition. You’ll learn the strategies for getting your brand in front of more buyers by selling on new channels, marketplaces, and social commerce- all while delivering a personalized experience for every buyer.